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'I am, I said...'
I remember something Peter Drucker said… in response to 'You're your own boss; you have choice assignments; clients come to you, not vice versa. How can I get a life like that?'.
Ask yourself 'Why should the client be interested in me? What am I offering that the client wants?'
And you must think through what form your relationships with other people should take.
Since you can work masterfully with only a handful of clients, you must choose the best. I listen with my inner ear to choose the right client.
So, the way in which I present myself is firmly geared toward that.
The answer to 'why should the client be interested and what am I offering that they want', is clear and unambiguous…
A more-than-competent service writ-through with authenticity and specifically geared toward those who feel similar to me about various things.
And I smile at someone once saying: 'To be honest, I'm not sure I get him but at the same time I really, really want to.'
So yeah, it works and suits me (personally and commercially).
More 'ethos'…
For insight and perspective…
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- This, not that. 'How' and 'why' matter.
- Authenticity. Respect and honesty.
- Business? Or 'enterprise'…?
- 'They say, we say.' Different strokes...
- Rush? Things are better without an imposed timeframe.
- Gonzo. A little something for the non-conformist in us all.
- It stinks. The essence of marketing?
- Presentation... 'I am, I said...'
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