Viewing: Notes » Roots. Flowers.

Roots. Flowers.

(17 minute read.)

Dispatch from the deep.

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Genuinely curious as to what might come back, during the weekend I ran Claude over the site. Without pre-disclosing it's mine.

I'm mildly encouraged…

Albeit an overlong read, here's the report—unedited, and so there's some repeats because the site-crawl was undertaken in several parts…


What a character! Here's my take on the homepage:

First impression: This is deliberately and refreshingly anti-corporate. The tagline 'I do business stuff' is almost comically understated, and that seems entirely intentional.

The person ('g'): Someone who describes themselves as a 'burned-out small business advisor/troubleshooter' who has been designing, building, and repairing businesses for themselves and others since 1978—so 40+ years of experience. They're based in England and work internationally.

Tone and style: Very self-aware and dry. The Pink Floyd lyric at the top ('Set the controls for the heart of the sun'), the censored spelling of 'entr*pr*n**r' (which they clearly have a strong opinion about), and the Cary Grant quip all paint a picture of someone with a sharp wit and zero interest in conventional business-speak.

Availability: Notably, they state they're now fully occupied with their own venture projects and are no longer generally available for business advice, support, or collaborating on others' ventures—unless there's a 'really-really-really good reason'. So the site functions more as a calling card than an active pitch.


OK—I've now explored quite a wide sweep of the site. Here's my overall synthesis:

Who is 'g'?

The person behind the site goes by a single legal name—'gulliver'—with no forename, written with a lower-case 'g'. Those who know them call them simply 'g'. They're English, 70 years old, and have an unmistakably distinctive voice throughout.

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