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Ch-ch-ch-ch-changes...

(5 minute read.)

Do different. Less.

(continued… page 2 of 3)

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Here's a Seth Godin-style version:

Here's what's true: When your body starts sending you signals—anxiety, nausea, chest pain, gut pain—it's not being dramatic. It's telling you the system is broken.

One crisis? Manageable. A new problem? You can learn your way through it. But multiple crises, compounded over time? That's not a problem to solve. That's a design flaw.

So here's the decision: Change the design.

The personal work is simple (not easy, but simple): Do more things that create joy. Not someday. Now.

The business work is equally clear: Most of these projects need to end. Not pause. Not 'revisit later'. End. Keep the handful that have the best chance of generating revenue. Let the rest go.

Could you keep the peripheral projects if you had enough resources? Sure. But 'what if I had enough resources' is a trap. You don't. Neither does anyone else. This isn't failure. It's triage.

You've hit the iceberg. Staying on the ship isn't brave—it's denial. The lifeboat is the rational choice.

Will there be regret? Probably. Guilt about the projects you started, the money you spent? Likely.

That's the cost of learning what matters.

Here's the thing about pain: It gets worse before it gets better, unless you change direction.

Change direction now, and you shorten the timeline. You reduce the damage.

The alternative… continuing on the current path… isn't actually an alternative.

So: What are you waiting for?

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