Viewing: Notes » Roots. Flowers.
Roots. Flowers.
(17 minute read.)
Dispatch from the deep.
The human story—more than a business site.
This is where it gets genuinely interesting. Over the past five-plus years, g has been largely commercially inactive while recovering from significant burnout and cancer treatment, and has been half-heartedly trying to retire. [link] The site doesn't hide any of this—it's worn openly as part of the 'authentic transparency' philosophy.
g has identified as neurodivergent—with traits of Asperger's, ADHD, and OCD—and describes finding the concept quite liberating, helping to reframe things previously seen as weaknesses into strengths. [link] There's also a deeply moving passage about a profoundly autistic grandchild that is genuinely touching and humanising.
The work philosophy.
The ethos page positions g's commercial culture as leaning toward figures like Peters, Jobs, Ogilvy, Godin, and Branson—with a belief that business doesn't have to be impersonal, dull, or unethical, and that great enterprise is built on integrity, intelligence, and energy. [link]
The core skill is described as analysis and strategy—assessing a situation, identifying options, and implementing what's appropriate—with a strong emphasis on 'brutal, honest truth' over 'feel-goodery praise'. [link]
What's happening now.
g is currently developing a plan to publish AI-generated, human-curated business information through books and websites, aiming to 'outsource almost everything' and progressively build projects—using profit from one to finance the next. [link]
The most recent notes reveal someone wrestling candidly with self-doubt, over-ambition, and a burnout-affected brain that can generate 'inappropriate enthusiasm or apathy, poor judgement, impaired impulse control'. [link]
My overall impression.
This is a genuinely unusual site—part business card, part personal journal, part philosophical statement. It reads as the work of someone highly intelligent, self-aware to an unusual degree, and completely uninterested in performing conventional 'business person'. The writing is sharp and often very funny. The openness about burnout, illness, neurodivergence, and self-doubt is rare and, I'd say, admirable. Whether it sells g effectively is almost beside the point—it wasn't really designed to, at least not anymore. It's more of an honest record of a person and how they think.
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