Viewing: What » Ethos

Spirit & culture.

More 'Oregon hippy commune' than Wall Street.

My commercial culture leans toward, among others… Peters, Jobs, Ogilvy, Kawasaki, Godin, Cluetrain, Branson, Kalman, Smit, and Roddick.

'Money, fun, and a sense of honor…' I've an open and simple approach, based firmly on a belief that:

Business doesn't have to be as impersonal, dull, inauthentic and unethical as it often is.

Great enterprise is built upon integrity, intelligence and energy.

And of course, you have to have fun doing what you're doing… in a relatively natural and satisfying way that respects others and doesn't require working crushing hours just to add zeros to a bank balance.

With that in mind…

Emphatically rejecting unspirited and ethically-compromised enterprise which simply exploits without putting anything back, I like to be friendly, collaborate rather than compete, and charge less than I could.

Of course, this may be a tad too utopian.

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