Viewing: What » Ethos.

Spirit & culture.

(3 minute read.)

More 'Oregon hippy commune' than Wall Street.

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I'm not a fan of business, and particularly not the dull and/or unethical manner in which much of it is undertaken.

My commercial culture leans toward, among others… Peters, Jobs, Ogilvy, Kawasaki, Godin, Cluetrain, Branson, Kalman, Smit, and Roddick.

Fully aware of the risk of seemingly being a tad snooty… I'm unapologetic about my work being oriented toward those who're intelligent, cultured, discerning and value integrity.

'Money, fun, and a sense of honor…' I consider profit to be a natural consequence of doing good things well.

For me, the result isn't the only consideration… 'how we get there' is important.

Yes, of course money matters, but it's not the whole story.

I've a simple and open approach, based firmly on a belief that…

'There are two distinct types of commercial enterprise… those which elicit a smile and those which don't. Which would you rather be?'

Business doesn't have to be as impersonal, dull, inauthentic and unethical as it often is.

Great enterprise is built upon integrity, intelligence and energy.

And of course, you have to have fun doing what you're doing… in a relatively natural and satisfying way that respects others and doesn't require working crushing hours just to add zeros to a bank balance.

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