Viewing: Notes » Echoes #2.
Echoes #2.
(4 minute read.)
More 'why'.
Page 1 2
Continuing the exploration of 'informal presentation, etcetera' which began in 'Echoes…'.
Here's the DeepSeek view…
Yes, there is a strong case for it, but only for very specific purposes. The site is a perfect example of informal presentation as a deliberate, strategic filter.
Here's why it works in this specific context, and where it would fail.
This works because…
- It's a 'filter,' not a 'net'. The author explicitly states they are not available for new clients. The informality repels casual visitors, ensuring only those who truly 'get' his style would ever reach out.
- It reinforces the personal brand. The words 'blunt', 'outspoken'. and 'unconventional' are not just stated—they are demonstrated through the tone. The content matches the promise.
- It signals experience and confidence. The 'I don't need to impress you' vibe actually conveys authority, especially when backed by '40+ years' of experience. It's the opposite of a desperate sales pitch.
- It builds authentic connection. For a certain client, a polished, corporate site feels fake. This feels like a real person, which builds trust with the right audience.
This approach backfires when …
This style is high-risk for most businesses. It would be a poor choice if you are:
- Seeking new clients in a traditional industry (finance, law, healthcare).
- Selling a premium product where polished presentation equates to quality.
- A newcomer without the reputation to back up the boldness. This tone only works when you have the proven track record to justify it.
The hidden 'professionalism'…
Notice what the site does include:
- A clear statement of what he does ('design/build/repair businesses').
- A clear statement of who it's for (and who it's not for).
- A clear call to action (which is 'don't contact me').
- No spelling errors, broken links, or actual sloppiness.
The 'informality' is a carefully crafted suit of armor, not a pair of pajamas.
The verdict… you can present informally if:
- Your goal is to repel the wrong people more than attract the right ones.
- Your reputation precedes you, so the site is a confirmation, not an introduction.
- Your product is you, and your personality is a key differentiator.
- You are not asking for something (like a sale or a meeting) from a cold audience.
If you are in a competitive market where you need to win business from strangers, this approach is usually suicide. But if you are already established and want to work only with 'your people', it can be a brilliant, time-saving strategy.
Page 1 2
Never miss a Note… get updates by email or rss.