Viewing: Notes » Simple. Understate.
Simple. Understate.
(3 minute read.)
Less of this, and none of that.
(continued… page 2 of 2)
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Visually, graphics are kept to a minimum and colors are muted. This is a website, not a Nascar racer.
In terms of structure, there are relatively few 'what now?' on-screen options to clutter and expand menus… content is logically organised in clearly labelled (and understandable) categories—to enable easy drill-down to progressively more specific information. (Example: Fyi » Legal » Terms)
And the single column is purposefully 'start at the top and finish at the bottom'… minus 'hop around somewhere else' options and distractions.
- Simply, pages are designed to be read like a book rather than glanced at and skimmed like a newspaper/magazine.
- And they're short and paginated, no 'three-feet long 'when will this ever end?' scrolling.
In terms of content, it's all very dialed-down… no hype, and hopefully nothing too-salesy.
Consider it a 'demo tape' interim conversation-opener prepared for prospective partners, associates, and anybody else who may be interested.
There's a distinct absence of 'car chases and explosions'… the attention-getting headlines, big bold 'get it now!' call-to-action buttons, and the plethora of other stuff which is often used to… ahem… 'guide' readers.
I'm fully aware that to some this'll come across as dull and boring.
Oh well, such is life. I can live with the crushing disappointment.
Seriously though… I'm genuinely not bothered, because most of those with whom I do business understand and welcome this stance.
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