So, I'm driving home and pass a building with 'Ready Steady Store' (or 'Storage'… I don't remember, it was a glance at speed) on the side.

'Hhhmmm… 'ready, steady, biz'—stupid name, but could be useful' [for start-up advice & info] I think, and 'Hey Siri' send myself a note to check it when I get home.

From memory… for whatever reason, although I'm no fan of 'biz' and prefer 'business', I never even thought of 'ready steady business'; it simply doesn't interest me.

It was months later before it even came to mind (whereupon I found 'readysteadybusiness.com' was already in use by a provider of business advice—in some small way reaffirming my view that 'ready, steady, biz' is an ok-choice and not simply a dumb idea.

Additionally, many domain/brands begin with 'ready steady', so that's further reassurance on the naming being ok.

Later, I find .com/.co.uk and Facebook page-name are available and so a few minutes later the domains are registered and pointed at my 'domain' page and a Facebook page with 'holding post' is created.

So what's next?

For now, and perhaps forever, nothing…

I may get to it later, or I might not.

Right now though, I've more important things to do with my immediately-available time and money.

And that's ok. It's a 'worth the few minutes and cost of the domains' thing.

I have no problem with the tiny financial outlay and amount of my time… they've created something of value, which can be developed into something of additional value.

Although a seemingly daft phrase, 'Ready, Steady, Biz' (in its most basic form either a blog-type site or ebook) can become a standalone project or perhaps simply a good lead-generator for another of my 'how to build a business'-oriented projects. We'll see.

During the next year…

• 1 I may get a request from someone wanting to buy the domain.
• 2 I could develop it… do the work myself, or hire someone.
• 3 I might do nothing. Either because I'm too busy, or not interested.

When renewal comes, I'll decide what to do… maybe allowing it to expire, or renewing it for another year… during which 1-2-3 above apply.

And then when further renewal is due… same again. Wash, rinse, repeat until I either start work on or abandon it.

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Watching a gardening program on YouTube, the host mentioned 'mad about plants'.

'Hhhmmm… yeah, another dumb name, but I can do something with that.'

The dotcom is only available as an overpriced ($30k) aftermarket purchase from a broker, so I'll ignore that.

• The co.uk is available for registration and I grab it.
• The Facebook page isn't available, so I instead plump for the 'creative alternative' of 'madaboutplantsHQ'.

Although there's clear commercial potential here, I've no desire to trade plants and related activities, and so my intended use is as a not-for-profit home for a free ebook extolling the therapeutic value of 'having plants, indoor and/or outdoor, in one's life'.

Alternatively, it'd be easy to put together a blog-type site, with appropriate affiliate deals as the revenue generator

And, that the dotcom is for sale at high price from a professional broker confirms the obvious that the co.uk also has value so I'd be daft to not register it. Additionally, many domain/brands begin with 'mad about', so clearly that's not such a daft idea.

I *do* have some limits, and so I'll not do 'mad about cars/knitting/etcetera'… either because I'm either simply not interested, or the market is too crowded/difficult to reach.

Albeit reluctantly, I did subsequently decide not to proceed with this project—and then considered revisiting it and renamed to 'glad about plants'.

Through the years I've had a lot of pleasure from plants, and in some ways it appears 'right' for me to 'pay it back' and create something of social value by helping others become aware of the potential benefits to themselves.

Additionally, it might actually be relaxing for me to have some involvement in personally sourcing/producing content for this project, in a way similar to athletes' cool-down exercises, in that it's a relatively relaxing thing to do having spent much of my day on 'business advice'.

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