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Conceive #1.

(4 minute read.)

This. And that.

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Ideas just come… I don't sit down to consciously think what could I do.

I've previously said, entirely seriously, that if at breakfast someone came along and took away everything on which I was working…

By lunchtime I'd likely have five-or-ten replacements roughed-out.

And it'd likely all be sensible stuff for which 'there's a gap in the market, and a market in the gap'.

So I don't 'go looking for stuff', and if something comes to mind I'll often act on it.

I prefer this to restricting my thinking by inappropriate 'no, stop' pre-judgment which might lead me to prematurely abandon a potentially good idea.

I think this has parallels with brainstorming sessions, in which participants are encouraged to suggest whatever comes to mind (rather than self-censor); the entirely reasonable assumption being that this may often contain useful stuff which can subsequently be assessed for appropriateness and feasibility, and that from quantity will come quality.

My 'yes-or-no sorting process' doesn't happen immediately either, and it can be some considerable time later when I decide to not (or no longer) proceed with a potential project.

Simply… thought and work on 'bad ideas' often leads to better ideas and thought-and-work which can be re-purposed rather than wasted.

Of course there's a balance between 'abundant' and 'folly', but I don't pretend to have it and I'm fully aware of how I 'over-conceive'… adding stuff which potentially increases my workload to a degree which by some standards (and, at times, mine) appears to be sheer madness.

I used to worry about this, beating-myself-up over 'seeing and inventing further possibilities' rather than 'stick to and focus on one/few things'.

Then I wised-up, and accepted (albeit uneasily) that often not being able to restrict my thinking is what I do and it's ok…

An artist's role is to create something interesting or functional (or to entertain).

I'm not at all comfortable in considering myself an artist… it seems precious and is definitely a tad feeble for an activity like business which is often rather robust.

(I'm also very uncomfortable with 'entrepreneur' and 'businessman'. Hell, please no. 'Creator' perhaps? No, I think not.)

But, not just 'something to do with paint or sculpture', art is a diverse range of activity and resulting product… any creative work of a human being.

Importantly… it's always my view that project ideas provide options from which I can choose, rather than a desire or intent to do them all.

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