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Conceive #3.

(7 minute read.)

Two examples — and where ideas come from.

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'Really?'

I sometimes think about Gary Snyder's 'How Poetry Comes to Me', in which he suggests:

It comes blundering over the
Boulders at night, it stays
Frightened outside the
Range of my campfire
I go to meet it at the
Edge of the light

In my case, ideas often seem to no-conscious-thought-required 'just arrive'.

Embarrassed by the naivety of it, I'd previously removed most of what's below,… then subsequently rethinking and re-adding it as a valid example of how my brain sometimes works in 'grabbing ideas', it illustrates a weakness of mine, and which I should duly heed.

I don't look for inspiration and I'm happy to get it from, at times, 'almost anywhere', and try lots of things… a part of which is to simply 'accept' ideas as they arise and not immediately pre-judge.

My tendency to act on ideas, some good but others daft, potentially/genuinely wastes time and energy and money on stuff that's not worth doing—either of itself, or relative to what else I could be doing with my finite attention/time/money etcetera.

Two examples (I could've provided dozens) below illustrate this—each being projects which I really shouldn't have been considering because I've enough and better things to be doing. But perhaps I shouldn't be dismissive of them—they have genuine potential.

Anyway…

On my travels…

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So, I'm driving home and pass a building with 'Ready Steady Store' (or 'Storage'… I don't remember, it was a glance at speed) on the side.

'Hhhmmm… 'ready, steady, biz'—stupid name, but could be useful' [for start-up advice & info] I think, and 'Hey Siri' send myself a note to check it when I get home.

From memory… for whatever reason, although I'm no fan of 'biz' and prefer 'business', I never even thought of 'ready steady business'; it simply doesn't interest me.

It was months later before 'business' even came to mind… whereupon I found 'readysteadybusiness.com' was already in use by a provider of business advice—in some small way reaffirming my view that 'ready, steady, biz' is an ok-choice for at least a book and not simply a dumb idea.

Additionally, many domain/brands begin with 'ready steady', so that's further reassurance on the naming being ok.

Later, I find .com/.co.uk and Facebook/Instagram page-name are available and so a few minutes later the domains are registered and pointed at my 'domain' page and a Facebook/Instagram page with 'holding post' is created.

So what's next?

For now, and perhaps forever, nothing…

I may get to it later, or I might not.

Right now though, I've more important things to do with my immediately-available time and money.

And that's ok. It's a 'worth the few minutes and cost of the domains' thing.

I have no problem with the tiny financial outlay and amount of my time… they've created something of value, which can be developed into something of additional value.

Although a seemingly daft phrase, 'Ready, Steady, Biz' (in its most basic form either a blog-type site or ebook) can become a standalone project or perhaps simply a good lead-generator for another of my 'how to build a business'-oriented projects. We'll see.

During the next year…

  • 1 I may get a request from someone wanting to buy the domain.
  • 2 I could develop it… do the work myself, or hire someone.
  • 3 I might do nothing. Either because I'm too busy, or not interested.

When renewal comes, I'll decide what to do… maybe allowing it to expire, or renewing it for another year… during which 1-2-3 above apply.

And then when further renewal is due… same again. Wash, rinse, repeat until I either start work on or jettison it.

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