Watching a gardening program on YouTube, the host mentioned 'mad about plants'.

'Hhhmmm… yeah, another dumb name, but I can do something with that.'

The dotcom is only available as an overpriced ($30k) aftermarket purchase from a broker, so I'll ignore that.

• The co.uk is available for registration and I grab it.
• The Facebook/Instagram page isn't available, so I instead plump for a 'bit crap but it'll do creative alternative'.

Although there's clear commercial potential here, I've no desire to trade plants and related activities, and so my intended use is as a not-for-profit home for a free ebook extolling the therapeutic value of 'having plants, indoor and/or outdoor, in one's life'.

Alternatively, it'd be easy to put together a blog-type site, with appropriate ad/affiliate deals as the revenue generator.

And, that the dotcom is for sale at high price from a professional broker confirms the obvious that the co.uk also has value so I'd be daft to not register it. Additionally, many domain/brands begin with 'mad about', so clearly that's not such a daft idea.

I *do* have some limits, and so I'll not do 'mad about cars/knitting/etcetera'… either because I'm either simply not interested, or the market is too crowded/difficult to reach.

Albeit reluctantly, I did subsequently decide not to proceed with this project—and then considered revisiting it and renamed to 'glad about plants'.

Through the years I've had a lot of pleasure from plants, and in some ways it appears 'right' for me to 'pay it back' and create something of social value by helping others become aware of the potential benefits to themselves.

Additionally, it might actually be relaxing for me to have some involvement in personally sourcing/producing content for this project, in a way similar to athletes' cool-down exercises, in that it's a relatively relaxing thing to do having spent much of my day on 'business advice'.

[ HIDE THIS ▲ ]