'I am, I said...'
(6 minute read.)
To introduce, inform, inspire, motivate, persuade.
As can easily be seen, my presentation is often 'not normal'.
So 'not for me' is my feeling and considered opinion about as-usual formulaic stuff, that I'm tempted to say that I'm honestly not sure that, even if I wanted to, I could ever master anything remotely resembling 'usual'.
But that's nonsense, and of course I could easily open with salesy stuff like:
Let's grow your business! [This ought to be in super!-attention!-getting! font-size massive - yeah, that'll work.]
I'll help you to [whatever - insert something appropriate].
Together we'll [live long and prosper? No - insert something appropriate].
- New or growing business?
- Uncertain on what to do?
- Need advice?
- Want help with your business planning?
- Looking for a xxx or a yyy?
- Sometimes feel alone in your business?
- Don’t know who to turn to for help?
- Need someone to talk to?
But I'd probably then have to start using words like 'massive success', 'key deliverables', 'goals', 'scalable', 'outside the box', '110%', and suchlike… oh please, f**k no, spare me.
[Yes, I'm not taking this too seriously.]
But I don't want to. So I don't.
There's never been anything particularly outlandish in my presentation… it simply hasn't been the usual seemingly de-rigeur bullshit-nonsense whereby tepid-turgid-insincere corporate-speak has permeated to freelancers and small firms who speak in a wholly unnatural and disingenuous manner as part of an apparent effort to ingratiate themselves with unknown others in the hope of getting money from 'em.
In 'say what I mean and mean what I say' candidly… not to be insulting, but simply to be honest… my approach is to 'fright or delight' polarise people (and, rather than attract people, deter those with whom there'd not have been a match).
This is entirely deliberate, and strategic… helping turn what might otherwise be a weakness into an advantage.
It's no secret that I'm not a fan of 'business as usual'. And although I often enjoy helping people, I've never been particularly enthusiastic about providing 'business advice & support' as a business.
Honestly, although (because of my natural talent and learned abilities & experience) I'm good at it, I consider it more as 'this is what one should do' rather than what I want to do.
So I've had to find ways to make things tolerable/sustainable etcetera for me.
I've rarely advertised, bothered with SEO, testimonials or such-like, and 'don't like it, don't want it' reject much/most of what's offered to me… if I don't like the task or the person I'll decline the gig.
And for years, I've preferred to operate on a 'pay what you consider appropriate' basis rather than a set/negotiable fee.
NEXT: Rogue Consultant? 'Where does it hurt? What would you like to achieve today?'
For insight and perspective…
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- This, not that. 'How' and 'why' matter.
- Authenticity. Respect and honesty.
- Business? Or 'enterprise'…?
- 'They say, we say.' Different strokes.
- Rush? Things are better without an imposed timeframe.
- Gonzo. A little something for the non-conformist in us.
- It stinks. The essence of marketing?
- 'I am, I said...' To introduce, inform, inspire, motivate, persuade.
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